Swaay.Health Podcast

Welcome to The Swaay.Health Podcast – a podcast for healthcare marketing, PR, and communications professionals! We’re all about building a brighter future in healthcare through the power of community! Join us as we dive into the latest news, strategies, a

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Recent Episodes

Leveraging Live Events to Build Trust

Posted January 26, 2026 • 00:33:38

It’s kind of crazy to think back to the COVID days when we wondered about the future of live events. It is clear now that people love to attend conferences...

Building New Patient Bases and Revenue, Customer by Customer

Posted January 23, 2026 • 00:26:32

Health care lags behind many other industries in marketing (as it does in patient experience, data interoperability, and other areas). According to...

The New Era of Search: What Healthcare Marketers Need to Know

Posted January 22, 2026 • 00:10:59

The healthcare search landscape is changing fast and AI is at the center of it.

As a follow-up to our incredibly popular Search UnWebinar earlier...

Olmsted Medical Center Didn’t Play It Safe With Pelvis Party and That’s Why It Worked

Posted January 21, 2026 • 00:26:45

Healthcare marketing often defaults to safety. Approved spokespeople. Carefully controlled environments. A standardized voice. But safety doesn’t...

ABM Starts with Buyer Understanding, Not Better Tools According to Outcomes Rocket Report

Posted January 20, 2026 • 00:33:33

Account Based Marketing (ABM) is scary and can be a drain on resources if it is not implemented thoughtfully. Many companies, therefore, avoid it or...