Welcome to The Swaay.Health Podcast – a podcast for healthcare marketing, PR, and communications professionals! We’re all about building a brighter future in healthcare through the power of community! Join us as we dive into the latest news, strategies, a
Healthcare conferences are a whirlwind of early mornings, long days, and late-night conversations—exhilarating, exhausting, and often incredibly valuable...
Sometimes the need for a rebrand is obvious. Other times it builds slowly — years of small frustrations, confusing explanations, and branding limitations...
The healthcare technology market is oversaturated with automated content and digital noise, making it increasingly difficult for brands to establish...
Is it fair that healthcare organizations prefer to do business with agencies and individuals exclusively focused on this industry? That depends on whether...
If a health IT company is sending different messages in its materials (technical and marketing) or through its sales team, clients will have trouble...